The omission of David Beckham from the Great Britain football squad for this summer’s Olympic Games in London is nothing short of a national travesty.
Stuart Pearce, the coach tasked with landing gold for Team GB, instead opted for the Manchester City right back Micah Richards to complete his three allocated over-23 players, alongside Welshmen Ryan Giggs and Craig Bellamy.
Attempting to justify his decision, Pearce talked of the need to have balance within his squad, of players in form and of match-winning potential.
What the coach formerly-known-as Psycho overlooked was the pulling power of one of this country’s greatest servants even now - despite at 37 being some way from his Manchester United, Real Madrid and England peak days.
Becks’ sphere of influence, and therefore his absence this summer, will be felt strongly by broadcasters, by the Games’ organizers, by the ticket vendors. Fans have lost an icon, and with it their interest. Sure, that will return when GB take to the field but the anticipation and excitement, the tone for the event, has been dampened.
And then there’s the effect on the team, the players. Becks’ influence, particularly for a team comprised largely of kids, cannot be overstated. Even now, plying his trade in the US, at the LA Galaxy, the man demands enormous respect from his peers the world over. His influence would have ignited passion and belief in the dressing room.
And let’s not forget Greece; the guy can’t half take an important free-kick.
A little something from JWT Mexico…
If Nike’s cool shoes aren’t enough motivation to get you running, JWT Mexico have created “Bid Your Sweat,” a project for Nike+ sneakers that turns the kilometers you run into currency.
With Nike+ sneakers, you can keep track of the number of steps you take and kilometers you run. The more steps you take, the more kilometers you can accumulate online to use toward bidding for items on the Nike online auction platform.
Have you logged your kilometers today?
Check out “Bid Your Sweat” below and share across your social media channels using #worldmade. You can also use the hashtag for Nike’s global campaign, #makeitcount .
Campaign: Bid Your Sweat
Agency: JWT Mexico
So the Beeb have launched their new sports website: www.bbc.co.uk/sport
But judging by the initial comments, I’m not alone in thinking we have one howler of a redesign on our hands…
For starters, we’re talking about a website that now averages 11m visitors a week thanks to a quite prolific growth rate, particularly among public service sites.
We’re also talking about one of the most densely populated online destinations around - and one whose IA dates back around 5 years. Clearly the BBC developers hit on a good thing well ahead of their time.
But one glimpse at their new site (which launched today; 1st Feb) suggests ambition has exceeded realistic consumer expectations. Or indeed preference trends - half a look at the negativity surrounding the launch of Facebook’s Timeline would lead most web designers well away from the overly fluid, confusing layout the Beeb has consciously or not emulated.
And that’s before I even start commenting on the yellow-rific colour palette dominating the new homepage…
Error? Could well be. This was my most frequented site - on desktop, laptop and mobile… and I wasn’t alone.
But watch this space….